http://www.lida.com/rnid/rnid_stack.swf

http://playwithus.mcsaatchi.com/awards/iab_10/RNID/index.html

UPDATE: RNID 1 in 7 runner up at IAB January Creative Showcase

A collaboration between LIDA and Play Interactive, these computer generated billboard posters respond to ambient noise in the street to engage the viewer with a pseudo-graphic equalizer effect. Coming to a bus stop near you soon!

Requires a microphone to be available to your computer.

http://www.mini.co.uk/xmaspaper

Sick of the standard, twee greetings messages on Xmas wrapping paper? Then accept Mini's invitation to tell-it-like-it-is when you're giving. Choose from a pre-programmed list of witty dryness or enter an uncensored one of your own.

The app also let's you choose paper colour, place decorations on the paper to your heart's content, print out your design or save a bitmap of it if you want to take it down to your local print shop to tile an print out at a larger size.

Brief

A vehicle for Mini's pre-Christmas competition, and an interest harvester, with a little it of fun thrown in. It's Christmas after all.

http://www.raf.mod.uk/aircadets

A flash-embedded, custom skinned, YouTube player interface (using the choppingblock.com intergration suite) with a PaperVision3D carousel interface.

Brief

Developed for the relaunch of the RAF Air Cadets website, the client wanted something eye-catching with could leverage the popular YouTube API to attract young recruits.

http://www.rampagestudio.co.uk

Showreel and news site for an up-start video production company, sporting an  AJAX navigation menu system and bespoke portfolio CMS tied in with a Wordpress backend for News and Blog sections

Brief

Rampage wanted to keep their site minimal and let their work speak for itself, so the site is quite muted and only takes colour from actual video content or stills. A very fine line walked between minimal an un-indexable as at one point the client was about to remove almost all text content.

http://www.raf.mod.uk/careers

The new, improved all singing, all-dancing RAF Careers Homepage in all its PaperVision3D glory. Once the interface has animated in, the user can hover over tiles for a hint of the enclosed content indicated by a title, by-line and content type sensitive icon.

Clicking through opens the content in a full app window offering video playback up to full screen, using my lightweight VideoObj class, and the launching of content in pop up windows or through deep linking.

XML driven and customisable, with most user interactions tracked for usegae monitoring.

Brief

Add as much value to the RAF homepage as possible and make their existing video and Flash content easier and more immediate to find. Took over from an earlier, interim, Pseudo-3D interface.

http://www.raf.mod.uk/careers/flash/regimentgunner/index.html

Experience the tension of making split second choices in a combat situation. Can you cope under presure?

Brief

Part of the Test Yourself section on the RAF Careers site, primarily aimed at those thinking about the RAF Regiment as a career. An excercise in re-purposing varied existing content.

http://www.hse.gov.uk/hse/hiddenkiller

Site built for The Health and Safety Executive, far from being the Nanny State Government department that everyone imagines, they've got a lot of salient points to get across. In this case, be extra careful working with any kind of  asbestos, it's going to kill you.There's a wealth of information here for builders and contractors of all kinds,  some very sad case studies and an AJAX powered 'do you know the facts' game for builder to play.

The site is all nice clean CSS/XHMTL(Strict) and nice and  dirty AJAX (jQuery), and validates to WCAG AAA standard.

Brief

Site is a refresh of an earlier basket case of a site with only case studies and factual data being retained. The look and feel is supposed to appeal to Brickies, Chippies,  Sparkies and the like.

This gradually building application was updated each week over the course of 6 months with a newly released webisode about the life of the RAF Regiment staioned in Basra. Built on an MVC framework, completely localised using XML and has an in-built RSS feed to notify users of newly released episodes. With all user interaction is tracked to gauge effectiveness, the application can be also deep state linked so that it opens in the desired mode/week/Job role and remembers last state for returning visitors.

RAF Basra scored at the Recruitment Marketing Awards,  and was shortlisted in the Online Media category at BIMA

Brief

Open the minds of viewers to the fact that there's more to the RAF than pilots. Phase two went on to emphasise

http://www.thefrontroom.info

AS3 Flash site for high end home entertainment/automation company based in London with a full-on XML driven, liquid layout, . Currently in soft launch,

Brief

The Front Room wanted something that looked as slick and expensively shiny-shiny as the systems they sell. Et volia!

http://www.lida.com/fsa/mc

A whole load of mortgage maths.

Brief

FSA requested a working prototype mortgage calculator for a project pitch, this is what we came up with.