9Feb/100
RNID 1 in 7 Sound Reactive Poster
http://www.lida.com/rnid/rnid_stack.swf
http://playwithus.mcsaatchi.com/awards/iab_10/RNID/index.html
UPDATE: RNID 1 in 7 runner up at IAB January Creative Showcase
A collaboration between LIDA and Play Interactive, these computer generated billboard posters respond to ambient noise in the street to engage the viewer with a pseudo-graphic equalizer effect. Coming to a bus stop near you soon!
Requires a microphone to be available to your computer.
