26Jan/100
RAF on Operations
http://www.raf.mod.uk/careers/rafonoperations/index.cfm
This gradually building application was updated each week over the course of 6 months with a newly released webisode about the life of the RAF Regiment staioned in Basra. Built on an MVC framework, completely localised using XML and has an in-built RSS feed to notify users of newly released episodes. With all user interaction is tracked to gauge effectiveness, the application can be also deep state linked so that it opens in the desired mode/week/Job role and remembers last state for returning visitors.
RAF Basra scored at the Recruitment Marketing Awards, and was shortlisted in the Online Media category at BIMA
Brief
Open the minds of viewers to the fact that there's more to the RAF than pilots. Phase two went on to emphasise
